Earlier team work / Early 2000s

Coca-Cola

The history of Coke, presented in Flash.

An early-2000s presentation brought Coca-Cola history into an animated digital format, with an old Atlanta atmosphere and carriage-era imagery.

Brand
Coca-Cola
Format
Flash presentation
Period
Early 2000s

Five new illustrations revisit the historical subject and period of the original Flash presentation.

Atlanta and the carriage-era street. Historical illustration.
1. Atlanta and the carriage-era street.

Coca-Cola’s Atlanta origins provide the historical setting. This newly illustrated street scene evokes the carriages and period atmosphere recalled from the presentation.

The soda-fountain counter. Historical illustration.
2. The soda-fountain counter.

The soda-fountain era supplies a second visual setting: a period counter, glassware, and the drink served by the glass.

The delivery wagon. Historical illustration.
3. The delivery wagon.

Horse-drawn transport is part of the visual language remembered by the project lead. This newly illustrated wagon suggests the period of expanding bottling and distribution.

The familiar bottle. Historical illustration.
4. The familiar bottle.

The contour bottle brings a different silhouette into the sequence. Coca-Cola’s published history places its design and adoption in the mid-1910s.

Retelling the history in Flash. Historical illustration.
5. Retelling the history in Flash.

The project was assembled in Flash in the early 2000s. This newly illustrated workstation evokes the period; it is not a screenshot of the missing original file.

A brand history told through Flash.

In the early 2000s, the team created a Flash presentation for Coca-Cola about the history of Coke, using old Atlanta imagery, carriages, and a sense of the brand’s early years.

The work brought historical storytelling and visual design together in a presentation assembled in Flash, before the Zyel brand.

Atlanta, soda fountains, bottling, and the bottle.

Coca-Cola’s own history traces its origins to Atlanta in 1886. Its account of the Asa Candler era describes the growth of soda-fountain sales, the expansion of bottling, and the later adoption of the contour bottle.

Coca-Cola’s published history provides background for the Atlanta, soda-fountain, bottling, and bottle scenes.