Zyel case studies

Proof over promises.

A growing record of the systems, recoveries, launches, and operational improvements behind Zyel's work.

Systems behind real businesses.

Business-critical work, explained clearly.

Bold News / Zyel product

Building news intelligence around evidence.

Source extraction, provenance, multi-source story clustering, AI-assisted publishing, reader intelligence, mobile delivery, editorial administration, and AWS operations.

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Vitalabs / Legacy modernization

A safer future for a mission-critical manufacturing portal.

PHP and AWS modernization, cloud asset reliability, authentication recovery, deployment automation, and production operations—without discarding embedded business logic.

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Tallman Pools / Dealer operations

One operating hub for a distributed dealer network.

Configurable product orders, warranty claims, order history, payments, field resources, and marketing assets—connected behind one dealer portal.

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ToGoGarden + GardenerDirect / Multi-vendor commerce

Making live plant inventory sellable across regions.

Supplier inventory, growing-zone context, product options, cart, vendor routing, and shipping—connected as one commerce operation.

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March of Dimes / Founder history

Connecting fundraising campaigns to measurable donor acquisition.

Direct-mail tracking, early donation funnels, campaign cost profiling, engagement measurement, and donor-level acquisition analytics.

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Angel Giving Tree / Founder history

Bringing a holiday Giving Tree online in 2002.

Early ecommerce, regional gift distribution, donor communication, privacy rules, and a Yahoo-hosted shopping experience.

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Children's Miracle Network / Founder history

Building donor management for a hospital network.

A team-built donor-management system intended for use across Children's Miracle Network hospitals.

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Emory Neuroscience / Structured content

Connecting faculty, research areas, and projects.

An Oracle-backed program CMS with structured profiles, research relationships, project publishing, and focused administration.

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Seacret Direct / Commerce + operations

Connecting commerce and distributor operations.

Exigo-connected enrollment, multi-market checkout, recurring orders, hierarchy reporting, events, communications, and support.

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Zurvita / Commerce + fulfillment

Connecting commerce, consultants, and fulfillment.

Enrollment, preferred-customer flows, recurring orders, consultant operations, fulfillment, messaging, and integration tooling.

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TYRA Beauty / Digital launch

Turning a television moment into a digital launch.

Tyra.com, product storytelling, tracked offers, campaign timing, attribution, and the operational reality behind a direct-selling launch.

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Every case earns its place.

  1. Trace the repository, production record, documents, and public evidence.
  2. Separate verified facts from recollection, confidential details, and open questions.
  3. Explain the real business problem, constraints, work, and operational outcome.
  4. Publish only what the evidence and client permissions support.

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