Zyel case studies
Proof over promises.
A growing record of the systems, recoveries, launches, and operational improvements behind Zyel's work.
Spotlight work
The product, the screen, and the system behind it.
Genetic Lifespan
Health-age and heart-health software built to turn sensitive, complex results into a clear experience.

TYRA Beauty
Tyra.com, launch storytelling, tracked offers, campaign timing, and the operations behind the moment.

Max International
Sales software and ongoing platform support across the Philippines, Singapore, Korea, and 15 more markets.

Selected operating history
Systems behind real businesses.
Selected work
Business-critical work, explained clearly.
Bold News / Zyel product
Building news intelligence around evidence.
Source extraction, provenance, multi-source story clustering, AI-assisted publishing, reader intelligence, mobile delivery, editorial administration, and AWS operations.
Read the detailed case study →Vitalabs / Legacy modernization
A safer future for a mission-critical manufacturing portal.
PHP and AWS modernization, cloud asset reliability, authentication recovery, deployment automation, and production operations—without discarding embedded business logic.
Read the case study →Tallman Pools / Dealer operations
One operating hub for a distributed dealer network.
Configurable product orders, warranty claims, order history, payments, field resources, and marketing assets—connected behind one dealer portal.
Read the case study →ToGoGarden + GardenerDirect / Multi-vendor commerce
Making live plant inventory sellable across regions.
Supplier inventory, growing-zone context, product options, cart, vendor routing, and shipping—connected as one commerce operation.
Read the case study →March of Dimes / Founder history
Connecting fundraising campaigns to measurable donor acquisition.
Direct-mail tracking, early donation funnels, campaign cost profiling, engagement measurement, and donor-level acquisition analytics.
Read the founder history →Angel Giving Tree / Founder history
Bringing a holiday Giving Tree online in 2002.
Early ecommerce, regional gift distribution, donor communication, privacy rules, and a Yahoo-hosted shopping experience.
Read the founder history →Children's Miracle Network / Founder history
Building donor management for a hospital network.
A team-built donor-management system intended for use across Children's Miracle Network hospitals.
Read the founder history →Emory Neuroscience / Structured content
Connecting faculty, research areas, and projects.
An Oracle-backed program CMS with structured profiles, research relationships, project publishing, and focused administration.
Read the case study →Seacret Direct / Commerce + operations
Connecting commerce and distributor operations.
Exigo-connected enrollment, multi-market checkout, recurring orders, hierarchy reporting, events, communications, and support.
Read the system history →Zurvita / Commerce + fulfillment
Connecting commerce, consultants, and fulfillment.
Enrollment, preferred-customer flows, recurring orders, consultant operations, fulfillment, messaging, and integration tooling.
Read the source history →TYRA Beauty / Digital launch
Turning a television moment into a digital launch.
Tyra.com, product storytelling, tracked offers, campaign timing, attribution, and the operational reality behind a direct-selling launch.
Read the launch story →How we document
Every case earns its place.
- Trace the repository, production record, documents, and public evidence.
- Separate verified facts from recollection, confidential details, and open questions.
- Explain the real business problem, constraints, work, and operational outcome.
- Publish only what the evidence and client permissions support.