Dealer onboarding
Connected dealer identity, contact information, location, account details, and portal access.
Tallman Pools / Case study 02
One operating hub for a distributed dealer network.
Tallman Pools needed dealers to do more than browse a catalog. Zyel built and powers a portal for configurable orders, warranty claims, order history, payments, field resources, and marketing assets.
ClientTallman Pools
WorkDealer portal and operating workflows
PlatformPHP, MySQL, AWS, dealer resources
The context
A product business powered by relationships.
Tallman Pools manufactures fiberglass pools and works through a network of independently operated authorized dealers.
The public website can inspire a homeowner and explain the product line. The dealer relationship carries the operational detail: exact configurations, customer information, delivery needs, accessories, warranty issues, evidence files, and field resources.
That work needs more structure than a catalog or a generic contact form can provide.
The problem
Every order is a bundle of decisions.
A dealer is not simply choosing a model. They are translating a customer project into information the manufacturer can act on.
Pool finish, drains, skimmers, lights, water features, accessories, delivery timing, installation choices, and special instructions all need to travel together. Spas and tanning ledges may belong to the same project. Claims need purchase details, descriptions, photos, and documents. Dealers also need current CAD files, dig diagrams, manuals, brochures, and marketing assets.
When those interactions live in separate forms and files, the relationship loses context. The portal's job is to keep it connected.
The work
Build around the dealer's real jobs.
Configurable orders
Captured pool, spa, and tanning-ledge selections with the options and instructions operations need.
Order continuity
Grouped related order types, preserved customer context, and exposed dealer-scoped history and detail.
Warranty workflows
Structured repair requests around the product, issue, supporting details, and uploaded evidence.
Field resources
Centralized CAD drawings, dig diagrams, manuals, brochures, and downloadable marketing materials.
Dealer media
Added photo submission and history so completed projects can feed testimonials and marketing.
The result
One place to move the relationship forward.
- One authenticated portal entry point for orders, claims, balances, history, and resources.
- Structured pool, spa, and tanning-ledge orders tied to dealer and customer context.
- Related products grouped into the same project instead of isolated submissions.
- Warranty requests supported by descriptions, photos, documents, and follow-up detail.
- Model-specific CAD files, dig diagrams, manuals, and marketing assets available to dealers.
Why it matters
Your partners are part of the operating system.
Manufacturers, distributors, and franchisors often depend on businesses they do not directly manage.
A useful partner portal does more than protect a download folder with a password. It translates the work both companies perform together into clear, connected workflows.