A dedicated destination for each promotion.
Nature’s Own ran consumer contests and enter-to-win promotions as part of its bakery marketing. Around 2000–2002, our earlier team work included the design of splash pages and online contest-entry experiences for several of those promotions.
The splash page introduced the campaign. The contest-entry experience gave visitors a place to register for the promotion. Together, these pages connected the brand’s promotional creative with the action it asked a customer to take.
Bring the campaign into the entry experience.
The design work covered both the first impression and the registration step. A visitor arriving for a specific contest needed to recognize the promotion, understand the offer, and find the entry path. Our team designed the splash pages and registration experiences as related parts of that journey.
Multiple contests, a recurring design task.
This work involved several promotions rather than one general corporate website. Each contest needed its own campaign presentation and a registration experience suited to the offer.
It is an early example of our team’s work on focused promotional websites, bringing together branded page design and a specific participation task.
- Branded splash-page design for bakery promotions.
- Contest-entry and enter-to-win registration experiences.
- Campaign-specific public pages across multiple promotions.
The web promotion era.
For a view of the era, explore Nature’s Own’s December 2000 homepage and a March 2001 consumer discussion of an online promotion.